Screen Shot 2016-04-22 at 8.17.24 PM

The mystery of storytelling: Julian Friedmann at TEDxEaling Talks

I found this video particularly helpful for another way of thinking about storytelling. Julian suggests that the audience is the most important consideration for telling great stories. Storytellers need to focus on taking the audience on a sequence of emotions, which seem akin to an emotional rollercoaster. He speaks of Aristotle’s formula for telling stories that captivate the audience. The key is to evoke this sequence of emotions …